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Businessweek

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Businessweek

Bloomberg Businessweek
File:Bloomberg-businessweek-10-january-2011.jpg
January 10, 2011 cover of
Bloomberg Businessweek
Editor Josh Tyrangiel
Categories Business
Frequency Weekly
Total circulation
(June 2012)
993,267[1]
First issue 1929
Company Bloomberg L.P.
Based in New York City, United States
Language English
Website
ISSN 0007-7135


Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. Founded in 1929, the magazine was created to provide information and interpretation about what was happening in the business world. [2] It is currently headquartered in New York City.

History

BusinessWeek was first published in September 1929, only weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made BusinessWeek one of the first publications to cover national political issues that directly impacted the business world.[3]

BusinessWeek was originally published to be a resource for business managers. However in the 1970s, the magazine shifted its strategy and added consumers outside of the business world.[4] Since 1975, Businessweek has carried more annual advertising pages than any other magazine in the United States.[5]

Stephen B. Shepard served as editor-in-chief from 1984 until 2005 when he was chosen to be the founding dean of the CUNY Graduate School of Journalism. Under Shepard, BusinessWeek's readership grew to more than six million in the late 1980s. [6] He was succeeded by Stephen J. Adler of The Wall Street Journal. [7]

Bloomberg L.P. Acquisition

BusinessWeek suffered a decline during the late-2000s recession as advertising revenues fell one-third by the start of 2009 and the magazine's circulation fell to 936,000. In July 2009, it was reported that McGraw-Hill was trying to sell BusinessWeek and had hired Evercore Partners to conduct the sale. Because of the magazine's liabilities, it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around.[8]

In late 2009, Bloomberg L.P. bought the magazine—for a reported $2 million to $5 million plus assumption of liabilities—and renamed it Bloomberg Businessweek.[9][10] Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing editor for TIME Magazine.[11] In early 2010, the magazine title was restyled Bloomberg Businessweek (with a lowercase "w") as part of a redesign.[12]

Competitors

The magazine's primary competitors in the national business magazine category are Forbes, published bi-weekly, and Fortune, published on a tri-weekly basis.

Advertising

Since 1975, Businessweek has carried more annual advertising pages than any other magazine in the United States.[13]

During the 1990s, Businessweek's advertising campaign expanded, creating efforts to try to solicit new readers from outside the business world. The magazine's then-editor in chief, Steven B. Shepard, helped implement an international edition of the magazine, expanding global reach and interest, and helped to report new and emerging business trends, such as the notion of the New Economy. Weekly readership of Businessweek is over 4.8 million, in 140 different countries.[14] In 2011 Businessweek's ad revenue went up 65.3% in comparison to the previous year.[15]

Business School Rankings

Since 1988, BusinessWeek has published annual rankings of United States business school MBA programs.[16] In 2006, it also started publishing annual rankings of undergraduate business programs.[17]

Additional Versions

International editions of BusinessWeek were available on newsstands in Europe and Asia until 2005 when publication of regional editions was suspended to help increase foreign readership of customized European and Asian versions of BusinessWeek's website.[18]

At the same time, BusinessWeek partnered with InfoPro Management, a publishing and market research company based in Beirut, Lebanon, to product the Arabic version of the magazine in 22 Arab countries.[19]

In 2011, Bloomberg Businessweek continued the magazine's international expansion and announced plans to introduce a Polish-language edition called Bloomberg Businessweek Polska, as well as a Chinese edition.[20][21]

Bloomberg Businessweek launched an iPad version of the magazine using Apple's subscription billing service in 2011. The iPad edition was the first to use this subscription method, which allows people to subscribe using only their iTunes account.[22] There are over 100,000 subscribers to the iPad edition of Businessweek.[23]

See also

References

External links

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