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The lessons of failure; cases and comments on consumer product innovation

By Robertson, Andrew Beaumont

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Book Id: WPLBN0002649303
Format Type: PDF eBook :
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Reproduction Date: 2012

Title: The lessons of failure; cases and comments on consumer product innovation  
Author: Robertson, Andrew Beaumont
Volume:
Language: English
Subject: New products, Motivation research (Marketing), Marketing -- Great Britain Case studies
Collections: American Libraries Collection
Historic
Publication Date:
1974
Publisher: London; New York; Macdonald and Jane's

Citation

APA MLA Chicago

Beaumont, 192, R. A. (1974). The lessons of failure; cases and comments on consumer product innovation. Retrieved from http://worldebooklibrary.org/


Description
Supplemental catalog subcollection information: American Libraries Collection; American University Library Collection

Summary
Contributor: University of California Libraries. Digital scans produced from original paper book shelf at library. The digitalization of this book was sponsored by MSN Live Books. ; Additional Subject Descriptions: New products; Motivation research (Marke

 

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